At Statusphere, we match brands with the right influencers to ensure you get the most out of your influencer partnerships. Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise. A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. Models, athletes, fitness bloggers, and travel Instagrammers were also posting photos with Frank Body products. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Most of the micro-influencers posting content with Frank Body products specialize in beauty-focused content, but they’re not all strictly beauty influencers. These agencies help to mitigate risk for both influencers and brands. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. Gianluca Vacchi. https://filtergrade.com/25-brands-that-work-with-influencers Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. With the right technology and strategy (that is, micro influencers), you can. Landing brand partnerships are great ways for influencers and creators to monetize their influence. Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. Fashion Brands need YOUR help! It depends on the niche you work in, and the individual brands you approach. 4. In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing as well. However, you should never try to force a connection. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Make sure to follow the blog and join their email list. But the one thing these influencers have in common is their outstanding performance! I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. 21. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Connecting brands with all types of influencers across multiple social media platforms. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. We use this data to create industry benchmarks for marketers to see how they are performing! Often times, you can see influencers working with them who have less than 10K followers. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. To be clear, I’m not saying that all of these brands work will small creators all of the time. Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. Zoe Sugg. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Brands will also set their rate according to the level of authority they believe you have in your niche. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. David currently has almost 80k followers on his Instagram page and works with brands like Zara, Adidas and Mr Porter. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! Brand: Glossier Category: Beauty The best types of micro-influencers are the ones who are already fans of your brand: that way, the relationship between you both is genuine. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. 4. The brand enlists two influencers with 100,000 each in total reach on Instagram. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. ‍ Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories. To learn about how to be one of the influencers they choose, go here. Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. I also believe that the scattering loss for brands is lower. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. “I value and acknowledge the hard work that influencers … Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands. Blogger Outreach or Influencer Marketing. This means they are able to engage regularly with their small(er) but dedicated following. Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! Mikaela has worked with brands like H&M, Macy’s and Bikini Village. Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. Tell us a bit about you and your business. Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. I think that this has a very positive effect on a brand. CONS: Influencers cannot send brands proposals; 5. I think that this has a very positive effect on a brand. You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. It’s a simple math. All you have to do is learn how to pitch to brands as a micro-influencer. Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! 1. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. There are a number of great perks to working at that scale within an affordable budget. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Businesses set their budgets at a level that reflects the level of influencer they feel will best represent them. Influencers exist in all shapes and sizes. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. IndaHash. At this point in time, the power of the fashion influencer is a vital form of brand marketing. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. Big name brands like Google and Chrysler are increasingly utilizing micro influencers as part of their marketing campaigns. Each micro-influencer campaign deserves its own hashtag strategy. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. David Grr @davidgrr A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … Influencers with lower reach certainly have higher engagement rates on average. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. Here are our top picks for fashion influencers on YouTube. Fashion, Beauty and Lifestyle by Austen Tosone, how to work with brands as a micro-influencer. GET PAID. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. How I found brands that collaborate with micro influencers As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. It launched the #MangoGirls campaign, which saw it partnering with … “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. While she’s currently living in the UK, she’s taking full advantage of nearby European destinations. Click here to learn about how we do it and to chat with one of our influencer marketing specialists! You’ll find her sharing photos in high profile destinations wearing well-styled outfits and signature lipstick. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. For example: A brand runs two influencer campaigns: FIRST CAMPAIGN. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. David is a photographer, blogger, content creator and social media influencer from Sydney, Australia. Em has nailed the “pout” pose, better known as duck face. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Source. With the right technology and strategy (that is, micro influencers), you can. Fast fashion brand Mango has also found a way to work with brand influencers. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Here are a … The visual appeal of video has made YouTube a main hub for fashion influencers. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. If you’re still hesitant about working with influencers, you can start out with brand ambassadors. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. Consumers are looking for peer and influencer reviews above all other forms of marketing, making user-generated content and strategic partnerships with influencers … Brand Monitoring. Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. Don’t believe me? Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … 4. As one of the top micro-influencers, she’s worked with brands such as Adidas, and is all about promoting a fit, healthy lifestyle. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. Diego is a fashion blogger and menswear influencer from The Bronx. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Fun fact: Mikaela was on Season 3 of Bachelor Canada and actually received the final rose! With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. Influencers, whether they are micro influencers, macro, or celebrity, are one of the most powerful social media trends (especially on Instagram), because they are able to grab the audience’s attention and add that much-needed dose of authenticity to the branded content. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. PROS: Big companies like Quest Nutrition and Birchbox are some examples of the brands they work with.Sends payment through PayPal. Their followers are able to see regular people just like them wearing these brands, which gives them the confidence to purchase and experiment with new ensembles. FOHR.co. Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. Imagine having the budget to work with dozens to thousands of influencers at a time. For more about Vaishali, go … media@beautyclout.com. Their posts usually correlate to a particular niche, or passion – beauty, According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. 5.5K followers and an average engagement rate of 9.66%. By partnering with a wider variety of influencers, Frank Body … However, there are significant differences between micro, macro and top influencers. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. Dollschino – This London-based clothing store is always looking for two kinds of help: junior influencers with less than 10k followers and brand ambassadors with over 10k followers. There are a number of great perks to working at that scale within an affordable budget. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. 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